What it does
Adds a custom activity ("Active Messages - WhatsApp") to the Journey Builder in Salesforce Marketing Cloud. When a contact reaches that step in a published journey, the extension automatically sends an active message (an approved template) via the WhatsApp number of your bot on Blip, using the data from the Data Extension that powers the journey.
Key features
- Native Journey Builder activity in the "Message" category, drag-and-drop ready for your journey.
- Selection of WhatsApp message templates already approved in Blip, with language support.
- Fill template variables with fixed values or fields from the Data Extension, referenced in brackets (e.g., [firstName]).
- Support for templates with media (image or file link) and button variables.
- Phone number mapping from a Data Extension field, with number validation and a configurable default country.
- Optional routing: after sending, the contact can be placed in a specific bot and flow on Blip to continue the conversation.
Requirements
- A Salesforce Marketing Cloud account with access to Journey Builder.
- Create an Installed Package with a Journey Builder Activity pointing to the extension's endpoint URL (guided step-by-step during setup).
- The journey's entry source must be a Data Extension, and the journey must be published.
- A bot on Blip with approved WhatsApp templates.
Benefits
- Automates bulk message sending based on the triggers and segmentations you already manage in Salesforce.
- Personalizes each message with real contact data from the Data Extension.
- Connects proactive outreach to customer service by routing contacts to the right bot flow.
Who it's for
Marketing and CRM teams that run journeys in Salesforce Marketing Cloud and want to send active WhatsApp messages through Blip.
