What it does
Connects your chatbot to Active Campaign. From the conversation, it creates and updates contacts, fills in fields, and applies tags in the CRM. In the other direction, Active Campaign automations trigger active WhatsApp messages to contacts.
Key features
- Creates contacts in Active Campaign when a new customer starts a conversation with the chatbot, and updates existing ones.
- Updates contact fields (first name, last name, phone, and custom fields) with data captured during the conversation.
- Applies tags to Active Campaign contacts based on the interaction.
- Imports contacts from Active Campaign into Blip, converting the phone number into a WhatsApp identity.
- Triggers active WhatsApp messages through a Webhook action in Active Campaign automations, using approved message templates.
- Fills template variables with contact data from the CRM (email, name, phone, organization, and custom fields), supports a header image, and optionally redirects the flow after sending.
How it works
- An Active Campaign account with admin permissions.
- A bot on Blip to send the active WhatsApp messages.
- Copy the generated URL and paste it into a Webhook action inside an Active Campaign automation.
Benefits
- Leads base always up to date, with no manual effort.
- Active WhatsApp communication triggered by your CRM automations.
- More precise segmentation with synced tags and fields.
- Configured through the portal, no coding required.
Who it's for
Marketing and support teams that use Active Campaign as their CRM and want to combine contact management with active WhatsApp message sending via Blip.
