What it does
Connects Blip with Braze to send active WhatsApp messages triggered by your marketing automations. Every time a Braze campaign or canvas fires, Blip sends an approved message template to the contact, personalized with the lead's data.
Key features
- Send active WhatsApp messages from Braze campaigns and canvases.
- Use WhatsApp templates already approved in your Blip account, selected through the setup wizard.
- Map template variables to lead attributes in Braze (first name, last name, email, phone, birthday, custom fields, and braze_id).
- Support for templates with media and buttons, using fixed values or Braze variables.
- Option to route the contact to a specific bot and flow after sending, useful for routers with sub-bots.
- Connection validation with Braze when saving the configuration.
Requirements
- A Braze account with integration access.
- A Blip bot with WhatsApp connected and at least one approved message template.
- Connect Braze to the bot and paste the link generated by the extension into your campaign or canvas.
Benefits
- Leverage Braze's segmentation and scheduling to reach your contacts on WhatsApp.
- Personalize each active message with data you already maintain in Braze.
- Reduce delays and manual work by automating bulk message sending.
- Centralize CRM and conversational support without custom development.
Who it's for
Marketing and CRM teams that use Braze and want to send campaigns and journeys on WhatsApp through Blip.
